^ "KITCHEN ROLL | meaning in the Cambridge English Dictionary".^ "PAPER TOWEL | meaning in the Cambridge English Dictionary".Growing hygiene consciousness during the COVID-19 pandemic led to a boost in paper towel market growth. Paper towels are popular primarily among people who have disposable income, so their use is higher in wealthy countries and low in developing countries. By contrast, people in the Middle East tend to prefer reusable cloth towels, and people in Europe tend to prefer reusable cleaning sponges. This is 50% higher than in Europe and nearly 500% higher than in Latin America. Globally, Americans are the highest per capita users of paper towels in the home, at approximately 24 kilograms (53 lb) yearly consumption per capita (combined consumption approximately 7.8 million tonnes (7,700,000 long tons 8,600,000 short tons) per year). Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper. The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. Commercial usage, or otherwise any use outside of the household, accounts for the remaining third of North American consumption.
Tissue products in North America, including paper towels, are divided into consumer and commercial markets, with household consumer usage accounting for approximately two thirds of total North American consumption. Some common brand names are Bounty, Seventh Generation, Scott, and Viva, among many others. Paper towels are packed individually and sold as stacks, or are held on a continuous roll, and come in two distinct classes: domestic and institutional. Resin size is used to improve the wet strength. They are sometimes bleached during the production process to lighten coloration, and may also be decorated with colored images on each square (such as flowers or teddy bears). Paper towels are made from either virgin or recycled paper pulp, which is extracted from wood or fiber crops.
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